Content Flywheel
What Is a Content Flywheel?
A content flywheel is a system where every piece of content reinforces another, creating compounding distribution and engagement over time. Instead of publishing more, you publish smarter.
The flywheel has three layers:
- Create
High-quality core content based on ICP pains. - Repurpose
Break each piece into social posts, snippets, email content, and sales assets. - Distribute
Publish across LinkedIn, newsletters, community posts, and founder channels.
A weak flywheel comes from content that doesn’t tie back to clear ICP problems.
“Startups don’t need more content. They need tighter loops between creation, distribution, and sales conversations.”
- Maansi Sanghi, Fractional CMO, Envizon.
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