Founder-Led Growth
What is Founder-Led Growth and When Should You Transition?
Founder-led growth is the phase when founders directly drive early traction through their networks, customer discovery, and storytelling. It’s not a permanent stage, it’s a bridge. The risk is scaling founder energy faster than organizational maturity.
Envizon’s FLG Transition Framework:
Stage 1: Founder sells → learns narrative
Stage 2: Founder + BDR → tests repeatability
Stage 3: Founder exits → GTM engine takes over
The audit moment is when founder availability becomes your bottleneck.
“The goal isn’t to replace the founder. It’s to encode their conviction into the GTM system.”
-Maansi Sanghi, Fractional CMO, Envizon.
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