GTM Readiness

What Is GTM Readiness?

GTM Readiness is the level of alignment between your product, positioning, ICP, messaging, metrics, and team processes. It determines whether you’re prepared to scale demand generation without wasting budget or burning out teams.

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Envizon uses a simple five-part GTM readiness check:

  1. Product Clarity - You can articulate what problem you solve in one sentence.
  2. ICP Fit - You know exactly who buys and why.
  3. Message Consistency - Same story across website, sales, and outbound.
  4. Motion Alignment - Inbound, outbound, and content work toward one goal.
  5. Metrics & Ops - You can track the funnel without guesswork.

Most founders start scaling before Step 3 is stable.

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“GTM chaos is usually a readiness problem. Fix clarity before you fix channels.”

- Maansi Sanghi, Fractional CMO, Envizon.

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