GTM Readiness Framework
What Is GTM Readiness?
GTM readiness measures how prepared a startup is to scale sales and marketing without creating chaos. It reflects alignment across product clarity, ICP definition, messaging, execution motion, and metrics.
Many startups scale demand generation before they are ready, leading to low conversions and internal frustration.
Envizon’s 5-Point GTM Readiness Framework:
- Product Clarity
Can you explain what problem you solve and for whom in one sentence? - ICP Definition
Do sales and marketing agree on who the ideal buyer is? - Messaging Consistency
Is the same story reflected across website, outbound, demos, and decks? - GTM Motion
Are inbound, outbound, and content working toward the same pipeline goals? - Metrics & Visibility
Can you track funnel health without manual effort or guesswork?
If more than two of these are weak, scaling GTM will amplify problems, not results.
“GTM issues rarely start in channels. They start in clarity. Fix readiness before adding spend or headcount.”
FAQs
What happens if a startup scales GTM before readiness?
You’ll see rising costs, falling conversion rates, and confusion between sales and marketing.
Is GTM readiness only for early-stage startups?
No. Even Series B startups often need to reassess readiness when entering new markets or segments.
How long does a GTM readiness audit take?
A focused audit can be completed in 2–3 weeks if inputs are clear.
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