There is always more to the story...

Marketing has always been rather good at disguising itself. A poster becomes a conversation. A product becomes a status symbol. An advertisement becomes part of the culture. And, every so often, a marketer gets an idea that everyone else wishes they had thought of first.

This is a collection of those moments — the ingenious, the peculiar, the influential, and the occasionally disastrous. We revisit them not simply to remember what happened, but to understand why it mattered.